Firefield Optics
About Firefield
Firefield was founded in 2009 by Sellmark Corporation during a major economic downturn to address the needs of hard-working shooters struggling to purchase quality optics.
The brand was created by parent company Sellmark Corporation, which was founded in 2000 by James Sellers as a garage startup in Texas.
Through extensive surveying and targeted observation, Firefield realized that many gun enthusiasts and beginning shooters were unsatisfied with buying over-priced products of poor quality.
The company has grown from a small garage startup to a globally recognized leader in outdoor lifestyle and tactical products, with over 120 patents and offices in Texas, Bulgaria, and Thailand.
Today, Firefield remains committed to creating the best value shooting sports accessories possible, catering to independent shooters who strive to live a life of honor, purpose and meaning.
Popular Firefield Features
Affordability Without Compromise
- Delivers reliable performance at budget-friendly prices while focusing on essential features rather than premium extras.
Durable Construction
- Features 6061-T6 aluminum construction with protective rubber coatings that can handle recoil from calibers like .45 ACP and .308 Winchester.
Multi-Coated Optics
- Incorporates multi-coated lenses for clear optics with shockproof and fogproof construction for reliable performance.
Quick Detach Mounting
- Includes quick detach mounting systems compatible with standard Picatinny and Weaver rail systems for easy installation.
Multiple Reticle Options
- Offers various reticle choices with both red and green illumination options and different MOA dot sizes for different applications.
Parallax-Free Technology
- Features LED-powered illuminated reticles with parallax-free red dot technology for fast and accurate target acquisition.
Best-Selling Firefield Optics
Impact XL Reflex Sight
- Full-sized reflex sight offering four reticle choices for versatile shooting applications and superior target acquisition.
RapidStrike 1-6x24 Riflescope
- Versatile variable scope ideal for hog and varmint hunting as well as 3-gun competition shooting.
Ironclad Mini Reflex Sight
- Ultra-compact sight available in F1 and F3 models, specifically designed for pistol applications and close-quarters performance.
Impact Duo Reflex Sight
- Designed specifically for close quarters performance with fast target acquisition capabilities for tactical applications.
Impulse 1x28 Red Dot Sight
- Compact red dot sight suitable for various applications including hunting, competition, and tactical use.
Charge AR Laser Combos
- Available in red and green laser configurations with integrated light combinations for enhanced low-light performance.
RapidStrike RDS
- Entry-level red dot sight offering reliable performance and affordability for beginning shooters and budget-conscious enthusiasts.
Popular Uses for Firefield
Tactical Training and Defense
- Firefield optics excel in combat simulation, tactical exercises, and home defense situations requiring quick target acquisition.
Hunting Applications
- The brand's rifle scopes and red dots are ideal for varmint hunting, hog hunting, and general hunting applications across various ranges.
Competition Shooting
- Firefield products are popular in 3-gun competition and competitive shooting sports where fast target acquisition and accuracy are essential.
Recreational Target Shooting
- The affordable optics provide excellent performance for range practice and recreational shooting while helping shooters develop their skills.
Budget-Conscious Applications
- Firefield serves beginners and enthusiasts seeking quality optics at affordable prices without sacrificing essential performance characteristics.
Firefield FAQs
QUESTION: What warranty does Firefield offer on their optics and red dot sights?
ANSWER: Firefield provides a 3-year limited warranty on mechanical parts, laser diodes, LEDs, and digital components when products are registered within 30 days of purchase.
QUESTION: Are Firefield red dots compatible with AR-15 rifles?
ANSWER: Yes, Firefield red dots and optics are compatible with AR-15 platforms as well as shotguns, handguns, and various rifles using standard Picatinny and Weaver rail systems.
QUESTION: What makes Firefield optics affordable compared to other brands?
ANSWER: Firefield focuses on essential features rather than premium extras while using quality materials like 6061-T6 aluminum construction to deliver reliable performance at budget-friendly prices.
QUESTION: How accurate are Firefield red dot sights at long range?
ANSWER: Most Firefield red dots are accurate up to 100+ yards when properly sighted and zeroed according to the manufacturer's instructions.
QUESTION: Do Firefield scopes work for hunting applications?
ANSWER: Yes, Firefield rifle scopes like the RapidStrike series are specifically designed for hunting applications including varmint and hog hunting with versatile magnification ranges.
QUESTION: Are Firefield products suitable for competition shooting?
ANSWER: Firefield optics are popular in 3-gun competition and competitive shooting sports due to their fast target acquisition capabilities and reliable performance.
QUESTION: What reticle options are available with Firefield red dots?
ANSWER: Firefield offers various reticle choices including different MOA dot sizes with both red and green illumination options across their product lines.
QUESTION: How durable are Firefield optics under recoil?
ANSWER: Firefield optics feature shockproof construction capable of handling recoil from various calibers including .45 ACP and .308 Winchester.
QUESTION: Do I need to register my Firefield product for warranty coverage?
ANSWER: Yes, Firefield products must be registered online within 30 days of purchase to receive full warranty coverage and faster warranty service.
QUESTION: Are Firefield optics good for beginners?
ANSWER: Yes, Firefield products are specifically designed for beginning shooters with user-friendly controls, intuitive adjustments, and a short learning curve.

