Clever Ammunition

About Clever Ammunition

Clever S.r.l. began in the early 1950s when four friends from Verona, Italy - including the Chiampan brothers - started loading their own cartridges as a hobby.

What started as passionate shooters and hunters creating ammunition for personal use quickly grew due to immediate positive feedback from fellow enthusiasts.

By 1968, the company was already loading more than 40 million cartridges annually, expanding rapidly throughout Italy.

In 1978, the third generation of Chiampan family management took over, focusing heavily on international exports and establishing distribution to over 90 countries worldwide.

Today, Clever ammo remains a family-owned business with over 70 years of Italian craftsmanship, producing completely "Made in Italy" shotgun shells that have won 8 Olympic Gold Medals, 72 World Championships, and 45 European Championships.

Popular Clever Ammunition Features

8-Fold Crimp Design

• The precision 8-fold crimp ensures consistent performance and reliable ejection across all shooting conditions.

Hard Shot with Antimony Content

• Premium lines feature 6% antimony content for better pattern density and reduced pellet deformation.

Clean Burning Powders

• Advanced powder formulations provide consistent velocities while minimizing residue buildup in your shotgun.

Reduced Recoil Technology

• Clever shells deliver excellent performance with noticeably less felt recoil compared to comparable loads.

Rigorous Quality Control

• Every production phase undergoes sophisticated quality control using advanced shot shell loading machinery.

End-User Development

• Since the founders were shooters themselves, immediate feedback and product improvements are built into their development process.

Best-Selling Clever Ammunition Products

T1 Super Target

• Entry-level competition shells that maintain high quality while remaining affordable for budget-conscious shooters.

T2 Competition

• Standard shotshells designed for Trap, Skeet, American Trap, Double Trap, and Sporting Clays competitions.

T3 Grand'Italia

• Premium competition shells trusted by many international champions and serious competitive shooters.

T4 Pro Extra/Bol D'Or

• High-end competition cartridges used by Olympic-level shooters and world-class competitors.

T2 Lite Game

• Specially designed hunting shells optimized for small game like dove and quail hunting.

T2 Xpert Game

• Versatile hunting shells suitable for all types of game hunting applications.

Tung Shot

• Premium tungsten cartridges specifically engineered for waterfowl hunting with superior density and performance.

Express Buckshot

• Powerful buckshot loads designed for self-defense and large game hunting situations.

Popular Uses for Clever Ammunition

Olympic and World-Class Competition

• Clever shells are the choice of Olympic champions and have contributed to 8 Olympic Gold Medals and 72 World Championships.

Clay Target Sports

• The T1-T4 series provides options for every level of Trap, Skeet, Sporting Clays, and ISSF competition shooting.

Upland Bird Hunting

• Game series shells excel in hunting pheasant, quail, partridge, and other upland birds with consistent patterns.

Waterfowl Hunting

• Tungsten and steel shot options provide effective performance for duck and geese hunting while meeting environmental regulations.

European-Style Driven Shoots

• The complete range of load weights from 24g to 42g accommodates traditional European hunting styles and game.

Clever Ammunition FAQs

QUESTION: What makes Clever ammunition different from other shotgun shell brands?
ANSWER: Clever combines over 70 years of Italian craftsmanship with proven Olympic-level performance, having contributed to 8 Olympic Gold Medals and 72 World Championships.

QUESTION: Which Clever ammo series should I choose for competitive shooting?
ANSWER: The T1 Super Target offers quality for beginners, T2 Competition for standard competition, T3 Grand'Italia for serious competitors, and T4 Pro Extra for Olympic-level performance.

QUESTION: Are Clever shotgun shells available in different gauges?
ANSWER: Yes, Clever ammunition is available in 12, 16, 20, 28, and .410 gauge with various shot sizes and load weights.

QUESTION: What hunting applications work best with Clever shells?
ANSWER: Clever offers specialized loads for upland birds (T2 Lite Game), all-purpose hunting (T2 Xpert Game), and waterfowl hunting (Tung Shot tungsten).

QUESTION: Where can I buy Clever ammunition in the United States?
ANSWER: Clever ammunition is distributed through Clever Ammunition USA and available through authorized dealers across the country.

QUESTION: Do Clever shells have reduced recoil compared to other brands?
ANSWER: Yes, Clever shells are designed to deliver excellent performance with noticeably less felt recoil compared to comparable loads.

QUESTION: What shot types are available in Clever shotgun shells?
ANSWER: Clever offers hard shot with antimony content, tungsten shot for waterfowl, and buckshot options depending on the specific product line.

QUESTION: How long has Clever been manufacturing shotgun ammunition?
ANSWER: Clever has been producing ammunition since the early 1950s and remains a family-owned Italian business with over 70 years of experience.