About Jeff Wisot – Vice President of Marketing & E-Commerce, Ammunition Depot

Jeff Wisot serves as Vice President of Marketing & E-Commerce at Ammunition Depot, a leading nationwide retailer of ammunition, firearms, and tactical gear.

Since joining in 2023, Jeff has driven the company’s marketing strategy, public relations, and e-commerce operations, positioning Ammunition Depot as one of the most recognized names in the shooting sports industry.

With a career spanning more than two decades, Jeff has built and led digital marketing and e-commerce teams at major retailers, including Guitar Center, Rakuten (Buy.com), and 4ocean.

His expertise in brand growth, omni-channel strategy, and consumer engagement has consistently delivered measurable results.

At Ammunition Depot, Jeff oversees:

• Marketing & E-Commerce leadership, managing all revenue generation strategies across merchandising, campaigns, creative, social, CRM, dropship programs, and product building.

• Affiliate and influencer partnerships with top publishers and media groups, expanding customer reach and industry presence.

• Public relations strategy, securing national coverage in outlets like Guns & Ammo, PR Newswire, The Outdoor Wire, and Pew Pew Tactical.

• Digital innovation and customer engagement, ensuring Ammunition Depot remains a trusted leader in e-commerce.

Under his leadership, the company has been recognized as the Best Place to Buy Ammo Online by Guns & Ammo Magazine (2025) and has celebrated major milestones, including the Ninth Circuit victory defending Second Amendment rights in California.

• Vice President of Marketing & E-Commerce, Ammunition Depot (2023 – Present)
• Vice President of E-Commerce & Digital Marketing, 4ocean (2022)
• Chief Operating Officer, ECN Direct Marketing Solutions (2018 – 2021)
• Vice President of Marketing & E-Commerce, Guitar Center (2011 – 2018)
• Vice President of Marketing, Rakuten/Buy.com (2001 – 2011)
• Account Executive, The Rabuck Agency (2000 – 2001)
• Marketing Manager, SmileCare Family Dentistry (1998 – 2000)

Jeff is an active voice in the outdoor industry and marketing community.

Most recently, he was featured as a panelist at the Professional Outdoor Media Association (POMA) Annual Meeting, where he shared insights on affiliate marketing and publisher partnerships.

His experience and perspective continue to influence how brands in the firearms and outdoor space connect with audiences.

• Bachelor of Science, Public Administration & Urban Affairs/Law, San Diego State University

Earlier in his career, Jeff served as a San Diego Marshal, where he gained his first professional firearms training while overseeing courtroom and prisoner security.

This experience instilled discipline, focus, and a deep respect for responsibility in high-stakes environments, values he carries into his leadership today.

Jeff lives in South Florida and continues to lead Ammunition Depot’s growth, partnerships, and brand presence nationwide.

• Role: Vice President of Marketing & E-Commerce, Ammunition Depot
• Joined: 2023
• Expertise: E-commerce leadership, marketing strategy, partnerships, public relations
• Career: 20+ years in marketing and digital commerce, with leadership roles at Guitar Center, Rakuten/Buy.com, and 4ocean
• Industry: Featured speaker and panelist at POMA Annual Meeting
• Recognition: Led PR initiatives securing Best Place to Buy Ammo Online (Guns & Ammo, 2025)
• Education: B.S. Public Administration & Urban Affairs/Law, San Diego State University
• Location: Boca Raton, Florida

• LinkedIn Profile

• PR Newswire - Ammunition Depot Named the Best Place to Buy Ammo Online by Guns & Ammo Magazine
• Yahoo Finance - Ammunition Depot Named the Best Place to Buy Ammo Online by Guns & Ammo Magazine
• Market Watch - Ammunition Depot Celebrates Ninth Circuit Victory, Awaiting Final Court Mandate
• The Outdoor Wire - Murray Road and Top Partners Join POMA for Annual Meeting and as Affiliate Panelists
• Professional Outdoor Media Association (POMA) - Affiliate Marketing Panel Headlines POMA Annual Meeting

At Ammunition Depot, our story begins with a passion for freedom, safety, and service.

Get to know the people behind the mission - real Americans dedicated to protecting the values that matter most.

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